The Jingle......

Product: Body Soap
The product was selling well in the urban areas and countryside. But the Management needed higher sales to ensure growth. Those were the days when music was king. Sales suggested they compose a jingle for their product. A jingle it was, that caught everyone’s imagination. It was in the latter part of the last century when he had first heard  the jingle. Creative music was at its peak and products attracted better viewership and sales based on the jingles wrote.  

Product: A New way of Life. 
2ooo years earlier he preached around the countrysides of Jerusalem. He was on a mission to reform the lost tribe. Love was his message. The way they had to keep the commandments were his parables. Three long years he spoke to them of  God and the New way of Life. As his end drew near, he wished they remembered, his preaching's and teachings. On the night before crucifixion, at Supper as Master he washed their feet , and asked them to do likewise unto others.  

The jingles were now being lisped by all. With No soap in hand they sang the jingle, and as they got off the wash assumed they had cleansed themselves because they sang the jingle.

The preaching of 3 years, the washing of the feet reflecting the service they were committed to was relegated to the background. Only recalling the last supper, was like singing the jingle.